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Contents
MAGAZINE DESIGN
Vespa : Street Luxury Edition
This magazine is a collaboration project with Europe’s leading manufacturer of two-wheeler scooter brand, Piaggio Vespa, which I have done at UNSW Art & Design.
The aim of the project is to create a sub-brand for Vespa to launch in Australia.
My sub-brand is inspired by 'Street Luxury', which is a newly-leading fashion style in Australia. The sub-brand is targeting early 20's to mid 30's who are willing to invest in their fashion.
'Vespa : Street Luxury Edition' has a slogan of 'Wear Your Vespa', which means that the scooter is more than a transporatation vehicle, it is a fashion element to be worn as a statement piece to their distinctive style.
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UNSW Art & Design 재학 중 스쿠터 브랜드 '베스파'와 협엽한 디자인 프로젝트입니다.
'Wear Your Vespa' (베스파를 입어라) 라는 슬로건처럼 스쿠터를 자신의 패션의 한 부분처럼 타고 거리를 활보한다는 컨셉 디자인입니다.
정통적인 베스파 스쿠터 디자인에서 벗어나 현재 20대, 30대 중 트렌딩 하는 '스트릿 웨어'에서 영감을 받아 패턴을 더했습니다.